Who we are

At L'cargo, we’re more than just a streetwear brand—we’re a celebration of culture, craftsmanship, and the thrill of the ride. Our journey starts in the same place many of us do: with a Hot Wheels car racing across the floor, or the adrenaline of chasing the perfect lap in Gran Turismo and Need for Speed. It wasn’t just about toys or games—it was about that unshakeable passion for speed, style, and the pursuit of something greater.

L'cargo brings together two worlds: the innovation and artistry of car culture, and the bold expression of streetwear. Here, cars aren’t just machines—they’re extensions of identity. They’re the fusion of technology and art, of precision and creativity, of individual expression and shared community.

Capsule No.1| Atarashii Hajimari, our signature collection, is the embodiment of this spirit. The name itself means "New Beginning"—a fresh chapter, where performance meets style, where craftsmanship fuels passion, and where every detail tells a story. It’s a nod to the cars that inspire us and the culture they create—one that pushes boundaries, values craftsmanship, and connects people.